Whiteboard Animation for Video Marketing
Whiteboard animation is fast becoming a trend when it comes to content marketing. Content marketing used to be all about writing articles, spinning articles, and posting articles on the internet. These methods often involved writing one master article and spinning it up to the nth degree and going through various article submissions sites in the hopes that potential customers/clients will be able to stumble upon these articles and visit the website.
But those days are long gone and have been replaced with a different kind of marketing strategy. Videos have proven to be a more effective tool when it comes to content marketing. Networking giant Cisco estimates that 69% of web traffic by 2017 will be credited to video marketing.
Statistics show that having a video on the homepage greatly increases traffic to the site as opposed to just having articles and blogs posted. Studies about online purchasing behavior have shown that potential customers and online shoppers have expressed that videos have helped them make a decision whether to buy or avail of a product or service.
To prove this fact a little further, a study was conducted by Dr. James McQuivey of Forrester Research and the results showed that one video alone is equivalent to 1.8 million words, a whole lot more than that 300-500 word article. And that is why a lot of online companies nowadays are scrambling to have a video on their homepage.
When it comes to video marketing, whiteboard animation videos are proving to be an effective and cost efficient form of content marketing. Whiteboard animation video production does not cost as much as traditional video production. A lot of money is saved because there is no need to hire an actor, a film production crew, et cetera. There are so many people and processes involved in making a regular ad that in the end the cost would be overwhelming. In whiteboard animation video production, there is just the voice talent, video editor, and graphic artist most of the time. On top of that, it takes a shorter amount of time to produce a whiteboard animation video. One does not need to break the bank to advertise online and a company can also achieve the desired results.
Since the production of whiteboard animation videos are gaining such high demand, a lot video production companies are sprouting everywhere throughout the internet. Due to this, making a decision can be quite difficult but the main rule of thumb is to check the company’s portfolio and reputation to make sure the video produced is of high quality. Rather than discuss about what their skills are, let their videos do the talking.